When it comes to growing your business the quickest and easiest way is by maximizing the amount of referrals that you generate. What makes an increase in referral rates have such an impact on your business is that they're not only free, but the prospects come to you ready to pay...
Below are three proven methods to attract more clients through word-of-mouth advertising. They may seam simple, but by effectively applying them to your business you, too, will see a significant rise in your profits.
Method #1: Earn Them
The obvious way to generate referrals is by over-delivering to each of your clients. When you provide your service and do it with excellence - your client's will be much more likely to recommend you to their friends, colleagues and associates. Some studies have shown that by delivering better results than you advertise you are 27% more likely to generate referrals. Not only will you attract more clients but you'll also retain more of your existing ones. This is the best of both worlds.
Method #2: Ask For Them
Asking for referrals is a very elegant way to see an instant rise in your amount of new clients. The secret to making this method work is to create a referral environment for your clients. Tell them how most of your clients recommend your services to others. Tell them how you barely even advertise because you receive so many personal recommendations. This puts social proof into effect and leaves the back of their mind thinking "others recommend his/her services to others... and so should I". This may seam simple, but it's highly effective in the real world.
Method #3: Reward For Them
This method is the most powerful one because it creates incentive for clients to recommend you to others. Say you earn an average of $1,000 from a client. By offering someone who refers them to you $100 you'll still earn $900 from the client. So say you get 15 new clients referred to you in this way you'll spend $1,500 paying for the recommendations and earn $13,500. It's a win/win situation that will drive a flood of new clients into your business.
By applying these three elegant method in your business you will not only be attracting more clients - but you will be attracting more people who are recommending you to others! Because of this, increasing your referral rates produces viral growth for your business. So remember... to attract more clients through referrals just earn them, ask for them and reward for them.