Here's how it works:

You have "leads". Maybe you bought them, maybe you generated them on a website, maybe you tapped them on the shoulder, maybe they called YOU in response to an ad you ran somewhere...

No matter where they came from the definition of a lead is the same thing---

Someone who MAY or MAY NOT be interested in your business.

Here's where the old school mentality leads you astray:

If they're definitely NOT interested, they're not a lead.

No matter how many of them there are, no matter what you say to them---

Without their interest, you're wasting your time.

Which is better--- contact with 250 people and 1 of them buy (or do whatever it is you want them to do)--- or contact with 50 people and ultimate success with 10 of them? Which would be a better use of your time?

This is a no-brainer, right?

But here's what you may be NOT thinking about--- burning through all those "oysters" trying to find a "pearl"--- yeah, you made some sales--- but what about the ones you lost?

See, it's not what you do, it's how you do it. Some of those people you churned through and turned off eliminate any hopes of future business, because they know that with you it's all about the numbers... "Some will, some won't, so what! Someone's waiting."

Resist the temptation to lead with whatever it is you're selling and find out first if what you have will INTEREST them. They don't even have to WANT it yet, so long as they're interested.

The sale might not happen immediately. They might not join your business tomorrow. But, with your interest in them, you'll take the pressure off of yourself, and LET them buy or join--- WHEN and IF they're ready.