Experts tell us that it's not what you say but how you say it. Well just where do you learn how to do that?

Right here! Over the next several articles I'm going to address this vital subject.

My goal with this series is to give you the necessary information to be a great communicator – which is vital to achieving excellence in Network Marketing.

Of course what you first say to your prospect has everything to do with whether your prospect is someone you know or someone you don’t know. The next broad category to consider would be what you are getting your prospect to review – your MLM business or your product? Then you’d need to consider how you’re going to have them look at it – one-on-one, hotel meeting, video, website, conference call, etc.

But I’d like to focus you on something else that needs to be done prior to all those. Truth is, the very first thing you should “say” isn’t audible. Let me explain. In that fraction of a second before you say hello to your prospect say silently (with your thoughts), “I’m interested in you.”

If you start every conversation with this thought and you’re able to do the activity of being interested in your prospect throughout the entire conversation; you will never say the wrong thing.

Very simply, when you’re focused on the wellbeing of the prospect instead of:
• the money you could make if they buy or sign up
• if you’re saying the right thing or not
• if you dressed correctly
• if your prospect can tell you’re new at it
• if your prospect can tell if you’re making little or no money
• if your prospect thinks you’re a fake because of the car you drove to the meeting
• if your prospect will object when you tell them it’s network marketing
• if the prospect will object when you tell them the cost
• if the prospect doesn’t do it, how will you make your volume requirements this month
• how to handle the objection or question the prospect is saying. . . .

…you will never say the wrong thing. In contrast, if you’re focused on any of the above you invariably will say something wrong. Forget all those things above and just pay attention to your prospect!

Many times distributors have phrases like the above going through their mind prior, during, and after talking with their prospect. Very rarely will you make it through the conversation without “the real you” exposing itself to the prospect if you’re focused on any of the above. Many people believe they can “fake it until they make it.” Not so. The only person you’re fooling is yourself.

Truth is, if you’re sincerely interested in your prospect – it will show in every thing you say and do. You’ll never have to worry about saying the right thing. You always will.

I’m not giving you permission to be unprepared for a meeting – KNOW WHAT YOU’RE TALKING ABOUT.

I’m also not suggesting you degrade your business or product to the prospect by “telling it like it is.” Do present your MLM business in the best possible light.

Once you know your business and products well, forget trying to “present it” and help the prospect get what the benefits of the product or business are by simply finding out their interest on the subject. You do this of course by using the Qualify step of the Inviting Formula.

What you’ve just been exposed to is taken from my newly released CD series “Professional Inviter” where I explain the Ten Communication Qualities. The first quality is BE INTERESTED IN THE PROSPECT. Notice I didn’t say BE INTERESTING TO THE PROSPECT. Which is what most new distributors try to be to their prospect.

In this CD set, I share with you live prospecting calls on which you can hear the actual words I say to start the conversation with the prospect, plus I point out the exact points in the call where you can hear that I honestly was interested in my prospect.

If there were only one thing that I could teach you – this would be it.

With Respect & Admiration,

Tim Sales
www.timsalesMLMtrainingnews.com
www.brilliantexchange.com
www.professionalinviter.com
www.mlmbrilliance.com

The article above makes reference to “Professional Inviter,” - a CD training series that teaches network marketers how to say the right thing to every prospect. Listen to a sample live prospecting call by going to http://www.professionalinviter.com.

About Tim: In 1989, near the end of an 11-year tour with the US Navy Underwater Bomb Squad Team, Tim answered an ad in the Washington Post newspaper that led him to his first and only network marketing company. Five years later his network marketing income rose to over $150,000 per month with over 56,000 people in his organization. His most noted contribution to the Network Marketing Industry is the “Brilliant Compensation” presentation and he is a highly respected mentor and trainer for the entire MLM industry. Get his free monthly MLM training newsletter, filled with the practical and proven strategies Tim used to successfully build his downline around the globe. Have the first issue sent immediately to you by going to http://www.brilliantexchange.com.

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