Like anything else success in network marketing
or mlm (multi-level marketing), comes with a lot of hard
work,patience,time, and of course, it comes with it's
own learning curve. How fast one gets past the learning
curve depends on education, training, and how fast one
learns and avoids the mistakes often made in a network
marketing business. In this article and the next one I want
to focus on some common mistakes people make in network
marketing and how you can avoid them and not let them
hinder your success.
One of the first mistakes is listening to 'hype'.
Have you ever heard someone tell you to 'join my
company -you'll get spillover' or ' I'll build your downline
for you' or 'you just need 2 people and you'll be rich'?
Well you know and I know it just doesn't work that way.
Too many times people promote 'laziness' just trying to
convince people to get in their mlm company. They are
desperate and are desperately trying to build a
business this way. It won't work it never has and never will!
It takes a lot of hard work and time to build a
successful long-lasting network marketing business.
Another problem in every network marketing
business is people signing up and then not doing anything.
When they are new they don't know what to do! Training is a
must! Most companies don't do effective training and
uplines a lot of times don't do any. People have to
be properly trained so they will know what to do
otherwise they will do nothing or do the wrong things and
end up worse off. This is why you need to have a system in
place to plug them into immediately to get them trained and
making money ASAP. When people know what to do they
are more likely to do it. This brings us to the next
mistake and that is …
You must be duplicatable! If you don't have a
system in place that's simple and duplicatable then you will
have a hard time succeeding. Network marketing is about
duplication. This is why 95% of people in network
marketing fail - they are not duplicating. The other
5% are recruiting machines and they do most of the work.
They can bring in distributors by the truckloads and build
a big business but not many of their people can do that.
Do you really want to build this way? Wouldn't it be nice to
bring in people with a proven duplicatable system and
plug them into it and then they do the same thing week
after week? Imagine how fast your business would grow!
Now it never works that everyone is going to build a business
that you sponsor into your network marketing company, but
what if just 30% duplicate what you're doing? Would that
not be super growth over time? Run the numbers! And
besides just having distributors as customers is a good thing-
they don't all have to sponsor people. The idea is having
a lot of people doing a little bit.
Another mistake is talking to "friends and
family" first about your opportunity. That's not a good idea
unless "Aunt Sue" likes network marketing. Talk to
them about your products and get them as customers. Then
when you're making 4 or 5 figures a month you might then
mention your business to them but never make a big deal about
it. Be elusive and say just enough to elicit more
questions from those who might be interested.
Another big problem is not managing your time
wisely. This is a killer for your business because
certain things must be done daily to consistently grow your
business, and if you don't manage your time you'll end
up frustrated, broke, and in a bad mood with network
marketing. If you fit into this category of not
managing your time efficiently, or if you just want to get more
out of the time you're spending with your business then I
highly recommend a program called 'simpleology' at
"http://www.simpleology.com". This will help you
manage your time and help you to understand what you need to
do to accomplish your goals and show you the fastest way to
reach those goals.
This is the first part of a 2 part series- you
don't want to miss part 2! We'll look at how choosing the
wrong company can have a major impact on your success and
how fast you get there. Plus, we'll look at other
critical mistakes so common that people make in network
marketing.
© 2006 Beverly Butler - All rights reserved