As we approach the summer season, all sorts of excuses come to mind for both us and our prospects in relation to our business. As relevant as some of these new situations (such as the kids getting out of school for the summer) may be, network marketers must keep in mind that lack of action leads to lack of results. The best way to remedy this problem is to increase activity.

In order to get the same results, one must increase activity. Of course we assume that we'll be keeping a balance between quantity and quality in our prospecting efforts as usual. So all other things being equal, strive to do 10-20% more every week or day. Keep in mind the long term perspective of why you’re in the business to begin with to help you stay motivated. Then use this strategy to provide “coverage” for this time of year.

In doing so, you provide yourself an increased competitive advantage. There are still people who will be seeking a business to become involved with or who could benefit from what you have to offer from a retail perspective. Be sure to harness the power of sustainable motivation in your marketing efforts as always.