You've heard this quote before...
"The definition of insanity is doing the same thing over and
over and expecting different results."
- Benjamin Franklin
But have you heard it in the context of your network marketing
or home-based business? Probably not, and that ignorance is
one of the leading causes of failure in this industry.
Traditional business owners will tell you the very real
importance of creating a business plan, identifying a target
market, tracking and split-testing advertising, evaluating and
re-evaluating marketing techniques, etc, etc, etc. The list goes
on because these bricks and mortar business owners are
dependent on earning a profit to stay active and relevant with
their consumer base. They simply cannot continue in business
if their cost output exceeds their profit input for too many
months.
Now, this is where you may be saying, "But my business only
costs $10 a month to run...that's not applicable to me!" And
this is where I tell you that your mindset is wrong. Not only is
your mindset wrong, it is dangerous, and one of the top
reasons so many people are unsuccessful in this industry.
Let me give you an example... Your business costs $10 a
month and you purchase a set of low-cost leads from a lead
broker for $200 a month. You do no other marketing that
month because your "guaranteed traffic" will put you in profit
right away. But what happens? You get zero return on your
investment... No one signs up for your business and no one
buys your product. What's next? Sadly, instead of making the
smart business choice to move on to a different form of
advertising, many people will stick with the very same method
in the hopes that it will work out the next time. They were told
by their sponsor or their team that this method ALWAYS works,
and they believe it. They don't trust the results right before
their eyes.
** I want to make it clear that I'm not bashing all lead
companies in that example...there are several that are reputable
and consistent in their results, but very few of these offer 5000
leads for $10. Make sense? **
Ok, so what should you have done in that example? Tell the
world that your business is a scam because you did not make a
million dollars in your first week? No! You take a step back and
actually evaluate what you did and why it did not produce the
desired result. You then invest some of your TIME and BRAIN
POWER in a method of advertising that DOES consistently
produce results...e-zine advertising, writing articles, participating
in forums, generating your own leads, etc.
This article is not about how to advertise in those mediums, so I
will not go into further detail here. But please use your common
sense when you build your business. Stop doing something that
you know to be ineffective and start doing something with the
potential to move your business in a forward direction. Stop
being insane...
