Home-based business is growing more and more popular everyday. With the network marketing industry creating millionaires and six figure earners every year while big business and traditional companies are laying off people by the thousands, it is easy to see why starting a networking business is so attractive.

It has been said that 95-97% of network marketers never make any money. Well, guess what percentage of businesses fail in their first year. Over 50% of all businesses fail in their first year and a high percentage fail within the first 5 years. Here's the problem: People forget or never realize that network marketing is a business. Too many people treat it as some miracle that will make you rich within 6 months with little work.

Back to the subject: Why Network Marketing?

Here it is: Network marketing is one of best and only ways to create an income stream that will grow and continue to pay you even when you are not working your business. It can be started part-time and requires a low investment, typically less than $500. It is a lot like the franchise industry in that it offers a cookie cutter, proven system for success.

If a product exists, there is a company for it. Legal plans, identity theft protection, financial services, telecommunications, voice-over-internet phone services, vitamins, lotions, potions, internet service, cosmetics, vacations, and a hundred other products and services are all marketed using network marketing. So whatever your interest, you should be able find something that you feel comfortable marketing.

Network marketing attracts a multitude of people from all walks of life including doctors, lawyers, business owners, real estate agents, mortgage brokers, corporate executives, other professionals, stay-at-home moms and dads, college students, and many others. You get to meet and befriend high quality people whom otherwise you would be unlikely to meet.

Network marketers are devoted to personal development. If a survey were done, it would show that network marketers are the most well-read people on the planet. You'll rarely find a successful network marketer who has not read dozens of self-improvement books.

Where else can you start a business for such low risk with little to no overhead, no employees, and no inventory? That's why network marketing is so attractive.